What is SEO? Why is SEO Important for eCommerce?
SEO (Search Engine Optimization) is the process of enhancing a website’s visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. This involves a mix of on-page techniques (like optimising content, using keywords, and making technical improvements) and off-page strategies (such as building backlinks and leveraging social signals). The ultimate goal is to achieve higher rankings for relevant queries, increasing the chances of clicks and visits from users.
SEO is essential for eCommerce as it drives organic traffic, builds trust, enhances user experience, and provides a sustainable, cost-effective marketing strategy. By investing in SEO, eCommerce businesses can improve search engine rankings, leading to greater visibility, increased sales, and long-term growth.
How to Avoid 10 Common Mistakes of SEO in Bangladesh
Optimising your business for local search is essential for attracting nearby customers and improving online visibility. Here are ten common pitfalls to avoid in your local SEO efforts:
Incomplete or Inaccurate Google Business Profile (GBP): Ensure your GBP is fully claimed and optimised with an accurate name, address, phone number, business hours, and relevant categories. Adding photos and encouraging customer reviews can enhance your profile’s appeal.
Inconsistent NAP Information: Discrepancies in your business’s Name, Address, and Phone number (NAP) across directories can confuse search engines and customers. Keep NAP consistent on your website, GBP, and other directories to build credibility and improve search rankings.
Neglecting Local Keyword Optimization: Incorporate local keywords into your website’s content, meta tags, and headings. Use tools like Google’s Keyword Planner to identify and integrate relevant keywords naturally.
Ignoring Customer Reviews: Reviews influence both local SEO rankings and customer trust. Actively encourage satisfied customers to leave positive reviews and respond professionally to all feedback to show engagement.
Lack of Mobile Optimization: Since many local searches occur on mobile devices, ensure your website is responsive and loads quickly to prevent deterring users and harming rankings.
Not Utilising Local Directories: Don’t overlook local directories beyond Google, such as Bing Places, Yelp, and Yellow Pages. Claiming and optimising your business on these platforms enhances visibility and provides valuable backlinks.
Overlooking On-Page SEO Elements: Optimize title tags, meta descriptions, and header tags with local relevance. Craft compelling meta tags that include local keywords to improve click-through rates.
Not Creating Location-Specific Content: If your business serves multiple areas, create dedicated pages for each location. Focus on specific services offered and local customer needs for better search performance.
Ignoring Technical SEO Issues: Technical problems like broken links, duplicate content, or poor site structure can hinder search engine crawling. Regularly audit your website for these issues to ensure optimal performance.
Not Monitoring SEO Performance: Track your local SEO performance to identify successes and areas for improvement. Use tools like Google Analytics and Google Search Console to monitor traffic, user behaviour, and search rankings.
By avoiding these common mistakes and implementing a comprehensive local SEO strategy, you can enhance your business’s visibility in local searches and attract a more targeted audience.